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Made of 162 ft of glass bent over the course of two months, the letters are 4ft tall and span 22ft wide.
It features a modernized and adapted Russian constructivist font from the 1930s chosen for its historical roots and challenging simplicity.
The sign also has sensors that react to life passing by- dimming where people stand and spelling out words.
***The building where it is on display just leased and it needs a new home.